Just in time for Korean New Year, we worked witn Korean chef Judy Joo to show off Kia’s all-electric EV6 and its ‘vehicle to load’ technology that can power almost any device, anywhere.
Together with Judy we created ‘CFC’ – car fried chicken – and turned the car itself into a portable fast food outlet, with a stunning cover-wrap created by Korean graphic designer Diasy Chang, featuring a fun chicken motif inspired by the Korean phoenix.
Supporting data revealed a third of Brits say they are ‘fascinated' with Korean culture, with Squid Game (19 per cent) and Korean Fried Chicken (18 per cent) among their favourite imports.
Media coverage was extensive, including Express, Metro, Sun and Mirror.
