It’s one thing doing your bit and recycling your coffee pods, but how do you know that brands are holding up their side of the bargain?
We helped Nespresso team up with climate scientist and BBC presenter James Stewart to show what really goes on at the Nespresso recycling centre.
Going behind the scenes at the recycling centre, James added a credible voice in the sustainability space, helping customers understand the journey of every Nespresso pod.
Just in time for national Recycle Week, the bite-sized videos broke down every step of the process. James’ video received triple the engagement average sustainability post on Nespresso’s Instagram.
