We launched tech recirculation service Spring with a celebration of sustainability. With the average 24kg of e-waste UK adults produce each year being the equivalent volume of eight pints, we created The Trade-Inn, the first pub where you can pay for your food and drinks with old tech.
Taking over a pub in Shoreditch for a week, we created a new sign made from recycled tech and installed three Spring pods so customers, journalists and influencers could try out the service. Included in the week-long activity schedule was the screening of a newly created short film – Going Full Circle – about the importance of a circular economy with like-minded brands, including Too Good to Go, Thift+ and UpCircle, who were also invited along to join the launch celebrations.
To make a media splash, we invited model and environmentalist Daisy Lowe to be our first customer, who posed for photos with Spring’s founders and shared her experience on Instagram, which was subsequently liked by a host of famous names including Jamie Oliver.
Over the course of the week, the activity generated more than 50 pieces of coverage, including ITV, The Evening Standard, and the Standard’s Science and Tech Daily podcast, while the trade outreach secured key pieces in the likes of The Grocer, Talking Retail and euronews.green to help engage future partners.
