Driving Awareness for RED

For RED Driving School, we partnered with a series of influencers to engage key audience segments and boost awareness. Gen Z lifestyle creator Ami Charlize shared her real-time driving journey with 3.8 million TikTok followers, offering an authentic look at learning to drive.

Meanwhile, Great British Bake Off finalist and Millennial tastemaker Pereira documented her proud “coming-of-age” moment on Instagram, demonstrating that it’s never too late to get behind the wheel.